Click a client for the full report. Snapshot is refreshed by the morning task; open a client and hit “Refresh from Meta” for live numbers.
Two grades:Performance = how the account runs vs a healthy benchmark for its type (last 7d) · Goal = primary metric vs the client's target (window labeled per client). | Terms:ROAS = platform-reported return (over-counts) · MER = true blended (all store revenue ÷ all ad spend) · Evergreen ROI = Shift funnel revenue ÷ spend.
